Nike Music

In this Nike ad, Norman Greenbaum’s "Spirit in the Sky" is the promotional song. This ad shows famous football personalities playing the roles of high school jocks. There is one boy, Ryan, who is not a famous personality, but he is the most “popular” in school because he wears his Nike Sneakers while he plays football. The entire commercial is meant to convey this idea that if you wear Nike apparal you are taken to this amazing higher place. You are surrounded by athletes and sports heroes. He’s not just among them, but you are the star and they are all looking to you. Then this song comes on, with a cool beat and the words that lift you to a “Spirit in the Sky”, which is what Nike does to you.